ORBIT AUTO

CLIENT:

AUTOMOTIVE RETAILER · 6TH OF OCTOBER

CAMPAIGN · SOCIAL · ART DIRECTION

Close-up of a hand holding a printer's loupe over a blank sheet

A digital-native fashion brand with a following and no coherent visual identity to match it. Six weeks, one shoot, one art director, complete creative control.

challenge

ORBIT AUTO

An automotive retailer with a good showroom and noisy advertising. Price-led posts, no continuity between them, and a feed indistinguishable from every other dealership in the country. Nobody was buying a car because of a discount graphic.

A car under one overhead light in a dark empty showroom, glossy floor reflection

Interior detail of a steering wheel and dashboard, hard side light, leather texture, no dials

An empty showroom floor, polished concrete, hard reflections, no cars

Silhouette of a car under a concrete overpass with hard shafts of light

results

CAMPAIGN · SOCIAL · ART DIRECTION

We moved the campaign off price and onto ownership — the service, the trade-in, the years after the sale. One art direction across paid media, showroom print and the sales team's own material. Lead quality replaced lead volume as the reported number, which changed what the sales floor started asking us for.

ORBIT AUTO

READY TO MAKE SOMETHING WORTH KEEPING?